HSBC names Assaf, head of the Investment Banking Unit (BusinessWeek)

December 10 (Bloomberg) – HSBC Holdings Plc appointed Samir Assaf as head of investment banking, the second management reorganization after a battle of succession to larger bank.Assaf Europe, 50, previously head of markets, more major division of the Investment Bank will begin January 1, when the predecessor Stuart Gulliver takes over as CEO, London-based HSBC said in a statement today.Gulliver won the position of CEO in September after Michael Geoghegan has resigned and Chairman Stephen Green stepped down. HSBC last month named Paul Thurston to a new role leading consumer banking and managing wealth, continue its displacement of senior positions in London in Hong Kong. "I have worked with Samir eight years and I know his exceptional talent and average experience that I leave the company hugely capable hands, Gulliver, 51, said in Phillips statement.Robin, 52, head of the World Bank, will become co-chief officer an enlarged Division will integrate markets equity capital, leveraged and acquisition finance and project finance execution. Kevin Adeson, head of finance capital world, has been appointed is in the wider Global Banking division .Jose-Luis Guerrero and Spencer Lake, 50 years, have been appointed Bookrunners of world markets, which is expanded to include debt capital and structured finance, said HSBC asset markets. "We built a high-powered world during the past decade, one of the few to escape with his reputation as a financial crisis and market position strengthened banking transaction,"Said the statement.Assaf Gulliver worked for HSBC and the CCF, acquired by HSBC in 2000 for 16 years." In 2006, he became head of global markets for Europe, Middle East and Africa and in 2007 was promoted Assistant Director of the global markets. He appointed head of global markets in January 2008.

-Authors: Edward Evans, Francis Harris.

To contact the journalists on this story: Jon Menon at jmenon1@bloomberg.net London.

To contact the responsible editor of the story: Edward Evans eevans3@bloomberg.net.