NEW YORK | Wednesday, December 15, 2010 5: 17 pm EST
NEW YORK (Reuters) - Citigroup Inc. (C.N) officially inaugurate Thursday, an industry of new, high-tech in New York City customers rich, Urban Affairs for the purpose of wooing more.
The third American Bank has a branch network relatively small detail in this country, with approximately 1000 branches. Rival Bank of America Corp. (BAC.N), the largest bank of American consumption has U.S. branches almost six times more abundant.
Citigroup, which has a much stronger retail presence in Asia, strives to attract more consumers for the U.S. business by importing its style "Smart Bank" branch of the overseas.
The New York branch office offers free wireless and displays information about markets and the financial and General news streaming connections. Customers will be able to reach customer service 24 hours a day, by video chat representatives can browse information on products from Citigroup interactive video screens.
Manuel Medina-Mora, first leader of the consumer banking for the Americas, Citigroup said in a press release that the new branch "reflects our strategy to invest in the Bank of detail," especially in new technologies and urban markets "key".
New branch of Citigroup is located in Union Square New York City. The Bank said it plans to open similar "smart" branches in other American cities.
(Report by Maria Aspan)
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