For the third consecutive year, Nivea is an official sponsor of the celebration of the eve of the day of the year at Times Square, and accompanied by sponsoring a stage called the Kiss Nivea platform, it will be hand about 30,000 samples balm for the revellers in the hours before the countdown.
"Mark is based on the idea that something wonderful occurs when the skin affects the skin and human beings humans connect and kiss of Réveillon new year sets the tone for the new year to come," says Magnus Jonsson, Vice President of marketing at Beiersdorf, parent company of Nivea.
This year, Nivea also organizes a contest on his page from Facebook, where couples in long-distance relationships compete for a chance to win a free trip to New York together in Times Square on new year's Eve, with two couples who collects the most votes on Facebook WINS.
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Nivea is one of a multitude of sponsors for the celebration of this year, which is jointly produced by the Times Square Alliance and the countdown Entertainment. But the sponsorship is not open to any company willing to write a check.
"We are waiting for developers can be organically integrated into our event, and there are some authors say not to because it is not a natural fit, said Jeffrey Straus, President of countdown." It is a civic event for the city of New York and authors focus in this event without any commercial message.
The most obvious example is of course, that descends on Times Square, for the countdown, which is not a logo top scalloped, but is known by the same casual viewers to be provided by Waterford Crystal crystal ball.
On to mark the nascent year figures are almost as prominent as the ball and Duracell battery brand hopes to become synonymous with the same way. For the third consecutive November established brand in place what she calls to Times Square, Duracell power lab consists of four stationary bikes, when pedaled batteries charge which will be used subsequently in the light of the sign.
This year, the bikes are housed in a trailer for the rest of the year, is deployed in the disaster areas, where it will provide pricing for items, including cell phones, stations rechargeable batteries and portable computers.
When a camper who heard a rustling outside of the tent reaches for a flashlight, batteries had better work, and Bob Jacobs, Versace, Procter & Gamble brand marketing manager, said the time when digits are switched on in Times Square as "an analogy to large-scale" functions for consumers.
"We speak much trust Duracell when she was just at work, persons", said Mr. Jacobs. When figures come on, "it is as emblematic of the holiday season when moment millions of people watch and it is a great association for batteries Duracell is approved in an important moment", said Mr. Jacobs.
The Times Square Alliance estimates that 1 million people attend the feast of the eve of the day of the year. A strategic relationships with media Trylon study commissioned by arrimée group international audience in more than one billion.
This is the first year for many authors, including Get married Media, which publishes the magazine Get married and hosts a website, GetMarried.com. The company held a competition for a wedding on the eve of the day of the year at Times Square, the winning couple receives not only a trip to New York, but also a wedding dress, wedding bands and a honeymoon in Dominican Republic.
Bethany Phillips and Geoffrey Dubie, a couple of Jacksonville, Florida, who met while serving as a marine in Iraq, won the competition and their marriage will appear directly on Times Square LED screens they take their wishes it.
"The time of holidays is among the greatest moments of the year for people to get engaged and approximately 70% of the eve of new year's Eve viewers are 19-35, and it is the kind of wedding gowns target, said Anita Brady, President of Get married Media, which is based in Atlanta."
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Another new sponsor, MasterCard, will donate $1 for every transaction with credit cards in Times Square to Stand Up To Cancer, who pays for cancer research. About 90 companies, American Eagle Outfitters in the hotel The Westin, participate and MasterCard will donate up to 1.5 million to the promotion, which began on 26 November and ends January 1, 2011.
A campaign to promote the campaign by the Agency of Schwartz Robertson, marketing reach incoming on Virgin America flights in airports in New York, in the Port Authority Bus Terminal on videos in cabins and, naturally, public service announcements with tourists on two large screens Toshiba Times Square, itself.
Preceding the new year, another promoter, Cintas document management company will host Good Riddance day December 28 in Times Square.
Participants are encouraged to bring items such as images of old flames or patterns, statements of credit card and reporting - cards and feed paper shredders provided by Cintas.
The first line will be Tiffany Bradley, Knoxville, Tennessee, who won a contest online for a free trip in New York City based on the documents it holds shred: deadly surgery that she had in 2009 and reimbursed medical expenses in 2010.
«Shredding of these bills would finally have repaid and would be a great way to celebrate my recovery, "Ms. Bradley wrote in his winning entry. "That it took forever, but I feel really like myself once more."
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