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Monday, December 13, 2010

What is hot in restaurants: Pop Ups (INC.com)

Fashionistas are already accustomed elements scoring highly coveted pop-up stores, and now also fixated diners are tributary to restaurants pop - up to the next new thing. LudoBites and kitchen test in Los Angeles at the celebration in New York, leaders took to spaces for limited series, offering flat innovative customers in an atmosphere buzzy, usually at closed ATMs. Because as we know, the gastronomy of thing like most incredible food is the idea they discovered everything first.

"There is circulation of exclusivity," said focused on L.A. Linden Goh, covered pop-up LudoBites Wolvesden and test in his blog food Gastronomnom cuisine. Dining room in a place few get to eat or even hear and which may be disappeared tomorrow. It has changed the way in which many people think about eating. »

It's fun for conservators as well. "I thought a pop-up motivate our staff, chefs, and front of House - this is not focused on currency,"explains Stephen Starr, who hosted a stay of three nights with Chief Aimee Olexy to Washington Square in Philadelphia last summer."" The company has been so successful that the pair will open a standing restaurant in this space. "People were clamouring to get because it was so limited," explains Starr. I've used in the industry of music and it has become almost like a show promotion. And people are excited by that.

It is not bad is much cheaper to produce an event time limited to run an established restaurant. Jennifer Long, Director of brand sponsors pop-up room dining cocktail experiences across the country, the pattern explains each fresh event $10,000.

And if Starr has realized its objectives, his most recent project have more in common with early music career: he is in discussions with several leaders list to go on tour, stopping in the cities of restaurant contextual three nights held the positions of "as" a concert.

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